Fully managed editorial for B2B SaaS founders & marketing leaders
Jake McMahon
Led by Jake McMahon Founder, ProductQuant — LinkedIn

Your content engine, written and shipped for you.

We produce the full format set from one brief — LinkedIn, newsletter, technical articles, video scripts — in your voice, on a weekly cadence. You approve and publish. The writing, briefing, and editorial motion runs entirely without you.

For founders and marketing leaders who need consistent presence across every platform their buyers use to research decisions before they buy.

Book a Strategy Call See how it works
Managed editorial No brief written by you

You submit a topic, URL, or voice note. Research, briefing, writing, editing, and delivery happen without you. You review and publish. Nothing else.

Platform-native production Native format earns reach

LinkedIn post sounds like LinkedIn. Dev.to article sounds like Dev.to. Each format is a new piece of writing, written for its platform — not adapted from a draft.

Compounding inbound The calendar runs every week

A body of work accumulated over twelve months is a credibility moat that cannot be replicated in a sprint. The production system runs whether or not you had time this week.

Why content stalls without a managed system

x
You know LinkedIn matters. You know Dev.to, a newsletter, and technical articles matter. None of them are happening consistently.

Every time content is deprioritised, a customer escalation or product sprint was more urgent. The intent exists. The capacity system to execute it does not.

x
Your buyers research on five platforms. Your content is on one — when you found time for it last month.

Writing platform-native content for five channels requires five time blocks and five sets of platform knowledge. Most founders publish on one platform because those are the constraints.

x
You published something strong. Then a deal closed, a hire needed attention, and the content cadence stopped.

Content only compounds if it is consistent. A burst from a sprint six months ago is not a content surface. Consistent presence, week after week, is what makes a name memorable before the first call lands.

The fix: a managed editorial system that runs as a background function.

The Content Agency removes the decision of whether to prioritise content this week. The production run completes on Thursday. LinkedIn posts appear. The newsletter ships. The technical article publishes. None of it required you to write or brief a single piece.

The editorial calendar runs the way your product ships — regardless of whether you had time to think about it that week.

SERVICE TIERS

Three ways to engage

Signal & Setup. Content Engine. Engine + Pipeline.

Each tier is designed for a different stage. Start with setup and validate. Scale to the full production system. Add lead capture and attribution when you are ready to connect content to pipeline.

Tier 1 — One-time

Signal & Setup

Configure the Brand Profile, establish the campaign thesis, run the first full production cycle, and validate platform-native output quality before committing to a retainer.

$997
  • Brand Profile configuration (60-min voice session)
  • Market signal analysis & campaign thesis
  • Buyer belief map
  • First full production run (all formats)
  • Platform format QA before delivery
  • Editorial brief & month-one content calendar
Tier 2 — Monthly retainer

Content Engine

The core monthly production system. Weekly production runs produce the full format set from each brief, with Brand Profile applied consistently to every output.

$1,997/mo
  • 4 weekly production runs per month
  • LinkedIn posts — 4x/month
  • Technical articles (Dev.to / HN) — 2x/month
  • Newsletter issues — 1–2x/month
  • X threads — 2x/month
  • Brand Profile maintained & applied every run
  • Monthly output review & editorial adjustment
  • 3-month minimum — cancel with 30 days notice after
Tier 3 — Monthly retainer

Engine + Pipeline

The full system. Adds lead capture infrastructure, email nurture, landing page copy, and content-to-pipeline attribution to the weekly production engine.

$2,997/mo
  • Everything in Content Engine
  • Lead magnet or interactive diagnostic
  • Landing page copy
  • 5-email nurture sequence
  • Monthly attribution report (content to pipeline)
  • Outbound content angles — 3–5/month
HOW IT WORKS

Weekly cadence

The editorial calendar runs on a fixed weekly cadence.

You do not manage this cycle. You submit a topic direction at the start of the week. Drafts land on Thursday. You review, approve, and publish. The following week, the next run begins.

Monday

Topic direction

You submit a topic, URL, idea, or voice note. Not a full brief — just a direction.

Tuesday

Research run

We research the topic, gather sources, and build the brief internally. You do not write the brief.

Wednesday

Production run

Writing and editing. Brand Profile applied to every format. Platform QA before delivery.

Thursday

Drafts delivered

Full format set delivered. LinkedIn post, technical article, newsletter — each format ready for review.

Friday

You approve

Review, mark approved. Revisions within 24 hours if needed. You publish on your schedule.

FORMAT COVERAGE

Platform-native production

One brief. Every platform your buyers use to research before they buy.

Each format is written for its platform from the source brief — not adapted from a draft. LinkedIn post is not shortened from the blog post. The newsletter is not the article with a subject line added.

LinkedIn

LinkedIn Posts

Hook in line one, short paragraphs, CTA in first comment where the algorithm expects it. Written for the platform, not formatted for it. Brand voice applied automatically.

Dev.to / HN

Technical Articles

Frontmatter, problem-first structure, code samples where the brief supports them, canonical URL set. Written for peer engineers — not a blog post with a heading added. Earns Google indexing for 12–18 months after publish.

Newsletter

Newsletter Issues

400–700 words, plain-text style, subject line and preheader included, one clear CTA. Reads like it was written by a person, not exported from a CMS. The highest-ROI owned channel.

X

X Threads

Hook tweet, numbered tweets with cliffhangers, CTA tweet. Each tweet self-contained at 280 characters. Not a blog post split by line breaks.

YouTube (on request)

Video Scripts

Hook in the first 30 seconds, chapter structure, CTA at 70%. Written for the spoken format — not a blog post read to camera.

Engine + Pipeline only

Lead Magnet + Nurture

Gated asset copy (guide, scorecard, checklist), landing page copy, and a 5-email nurture sequence that pre-educates leads before they speak to anyone on the team.

Distribution

Content placed where buyers research — not where it is easiest to post.

Each piece produced is placed where it earns reach. LinkedIn posts are timed for peak feed activity. Dev.to articles carry frontmatter that earns Google indexing. Newsletter issues are written for open rates, not for archive completeness. Placement is part of the production, not an afterthought.

Early-stage research
Google, Dev.to, Hacker News

Long-form, query-driven. Buyers who find a technical article in organic search arrive with a formed opinion before they see any outreach.

Mid-cycle research
LinkedIn, X, newsletters

Social proof, credibility, recency. The LinkedIn post from six months ago surfaces in the feed of a buyer who just entered the category.

Late-cycle research
Newsletter archives, Reddit, community

Buyers deep in evaluation read newsletter archives, community contributions, and Quora answers. The content placed last quarter is still working.

COMPARISON

Why this is different

Fully managed editorial vs. in-house, agency retainer, and DIY.

Dimension Content Agency In-house content hire Traditional agency retainer DIY + ChatGPT
Time to first output Operational in week one — no hiring, no onboarding 60–90 days to hire, then onboarding Onboarding + editorial setup — typically 2–4 weeks Immediate — but inconsistent without a system
Format breadth Full format set from one brief per production run One content person — one set of platform expertise One or two formats per cycle, adapted across channels Whatever you had time to prompt and review
Brand voice consistency Brand Profile configured once — applied to every run automatically Requires editorial direction and review on each piece Depends on individual writers — varies across team members No brand voice capture — sounds like the prompt, not the founder
Attribution reporting Monthly report: which content drove conversations, not just impressions Depends on in-house analytics setup Usually impressions and follower counts — no content-to-pipeline line None
Cadence guarantee Production run completes every week regardless of the founder's availability Depends on the hire's workload and the founder's editorial time Monthly or biweekly — depends on retainer scope Runs when the founder has time — stops when they do not
PRICING

Packages

Three ways to start, depending on what you need now.

Signal & Setup

One-time. Configure Brand Profile, establish campaign thesis, run first full production cycle, and validate platform-native output quality before committing to a retainer.

$997
  • Brand Profile configuration
  • Market signal analysis & campaign thesis
  • Buyer belief map
  • First full production run
  • Platform format QA
  • Month-one content calendar
Book Strategy Call
Most popular

Content Engine

Monthly retainer. The core production system. Weekly runs produce the full format set with Brand Profile applied consistently to every output.

$1,997/mo
  • 4 weekly production runs
  • LinkedIn (4x), technical articles (2x), newsletter (1–2x), X threads (2x)
  • Brand Profile maintained and applied every run
  • Monthly output review & editorial adjustment
  • 3-month minimum. Cancel after with 30 days notice.
Book Strategy Call

Engine + Pipeline

Monthly retainer. Adds lead capture, email nurture, landing page copy, and content-to-pipeline attribution to the production engine.

$2,997/mo
  • Everything in Content Engine
  • Lead magnet or interactive diagnostic
  • Landing page copy
  • 5-email nurture sequence
  • Monthly attribution report (content to pipeline)
Book Strategy Call
FOUNDER GHOSTWRITING

Your voice. Your name. Written by the agency.

Buyers who know you before the first call have a shorter objection cycle.

We capture the founder's voice through structured sessions, voice notes, and existing materials — and build a Brand Profile that applies to every piece produced. The content reads like the founder wrote it. The founder does not write it.

Thought leadership built consistently over twelve months creates market credibility that advertising cannot buy. Another founder can copy your pricing and your feature set. A twelve-month body of work with a specific voice and a coherent point of view is not replicable.

The content system is a pre-sales qualification engine — running continuously without the founder's direct involvement in each production cycle.

12+ months builds the moat
5 platforms, one brand voice
0 briefs written by you

How we operate

Four things you can hold us to before work starts.

Drafts delivered Thursday, every week

The full format set is delivered on Thursday of each production week. If a week is missed, the deliverables are completed the following week at no additional charge — not rolled into the next billing cycle.

Platform-native or it does not ship

Every format is reviewed for platform fit before delivery. A LinkedIn post that reads like a trimmed blog post does not leave the production run.

Brand voice configured, not guessed

We configure your Brand Profile from a 60-minute voice session and existing materials — not from a generic persona template. It applies to every production run automatically.

Revisions within 24 hours

Revision requests are turned around within 24 hours of submission. Brand Profile updates are applied within 48 hours and propagate to every subsequent run.

Cancellation & Terms

3-month minimum. Cancel after with 30 days written notice.

The Content Engine and Engine + Pipeline retainers require a 3-month minimum commitment. That is the horizon where compounding content presence becomes measurable. After month three, cancel with 30 days written notice.

If the first month does not deliver the agreed format set, you pay only for what was completed. The balance is refunded, not rolled forward. Signal & Setup is a one-time engagement with no ongoing commitment.

FAQ

Common questions

What people ask before booking a call.

No. You submit a topic direction at the start of each production week — a topic, a URL, an idea, a question your ICP asked on a call, or a voice note. We handle all research, briefing, writing, editing, and delivery. You receive the full format set on Thursday. You review, approve, and publish. Nothing else.
This is a fully managed editorial service — not a platform, not a tool, not a login you use. You do not touch the production process. The team researches, briefs, writes, edits, and delivers. You approve. There is no software to learn, no credits to purchase, and no seat to manage. The client buys outcomes — content produced, delivered, and published — not access to a system.
We run a 60-minute voice session with the founder to capture voice adjectives, tone, phrases to avoid, ICP framing, and platform-specific tone adjustments. We also review existing materials — past posts, newsletter issues, recorded calls. The Brand Profile is then documented and injected into every production run automatically. It is updated quarterly, or when the founder's positioning shifts. One update applies to every subsequent run.
No. We produce the content and deliver it. You decide when and where to publish. Publishing decisions require context about timing, audience, and what else is live — those decisions stay with you. We deliver production-ready content to your review queue on Thursday. You approve and publish on your own schedule.
Available in the Engine + Pipeline tier. Every month, we deliver a structured report: which pieces drove organic visits from ICP-matching sources, which LinkedIn posts generated profile views from target accounts, which newsletter issues generated replies that converted to conversations. The report leads with qualified contact — not total impressions or follower counts. The monthly review is also the editorial adjustment mechanism — what we write next month is informed by what performed this month.
If any production week does not deliver the agreed format set, the agency completes the missing deliverables in the following week at no additional charge. Missed deliverables are not rolled forward into the next billing cycle — they are made good. If the first full month does not deliver the agreed set, you pay only for what was completed. The balance is refunded, not rolled forward.

The calendar runs whether or not you had time this week.

Book a 30-minute strategy call. You will leave with a clear view of which platforms matter most for your ICP, what the first production run would cover, and which tier fits your current stage.

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