Not content marketing. Content that ranks, converts, and gets cited by AI — compounding over time. 8-12 posts/month, distributed everywhere buyers research.
Rankings, AI citations, and search share — across every channel your buyers use to research.
Full PostHog or Amplitude setup included — every post tracked to traffic, rankings, and attributed pipeline. No more "we think content helps."
Inbound arrives pre-educated and pre-qualified. Sales closes faster because content did the convincing first.
Book a free scoping call →If your content doesn't rank, get cited by AI, and generate attributed pipeline — it's just expensive words.
Most content agencies measure success by volume: posts published, words written, social shares. None of that connects to whether a buyer found you, trusted you, and converted. The gap between "we're doing content" and "content is driving pipeline" is a system problem — not a writing problem.
What’s actually happening right now
You have a blog. You have writers. The content isn’t bad. But it’s not systematic — and content builds on itself. The companies dominating your category didn’t start with better content. They started with a content engine. You have the product to win this. You don’t have the engine yet.
Content that can’t be attributed gets cut first. You know content works — you can see it in brand recognition, in how prospects arrive pre-educated. But the line from “blog post” to “closed deal” isn’t drawn. Without that line, content stays an expense, not a channel.
The modern buyer researches in 3 places: Google, AI, and community. You’re visible in one, maybe two. Your competitors are building presence in all three. The channel you’re not in is where deals start without you — and by the time you see the lost deal, the decision was already made.
Six months from now
Your buyers Google their problem — you rank top 3. They ask ChatGPT — you’re recommended. They ask peers in Slack — your content gets shared. By the time they book a call, they’re already sold. They’re not evaluating you. They’re deciding if they’re ready.
Your CEO sees the dashboard: rankings, AI citations, SQLs attributed. Content is no longer an expense you defend — it’s a channel with measurable CAC. Your sales team closes faster because prospects arrive pre-educated, pre-sold, pre-qualified.
You own the category narrative. Competitors fight for scraps below your rankings. When buyers ask AI “what’s the best [category] tool?” you’re the recommendation. You’re not competing on features anymore. You’re competing on mindshare — and winning.
| Now | With ProductQuant |
|---|---|
| Content publishes but volume isn't yet systematic | Consistent publishing engine ranking for buyer-intent keywords |
| Content drives traffic but pipeline impact unmeasured | Dashboard connects content to rankings, traffic, and attributed pipeline |
| Ranking for some keywords but not yet dominating the category | Top 3 for high-intent category keywords within 90 days |
| AI assistants not yet citing your brand for buyer queries | Structured for AI citation across major LLMs |
| Content ROI discussed qualitatively each budget cycle | Content attributed as a measurable acquisition channel |
The Framework
Most content programs fail because they start with writing before they’ve mapped what to write or why. We audit first, build the infrastructure, then publish at scale — with every piece tied to a keyword, a buyer stage, and a pipeline metric.
Week 1-3. We audit every piece of content you have, map keyword gaps, and benchmark against competitor velocity.
Week 2-5. We restructure existing content for search and AI, fix technical SEO, and build the editorial calendar.
Week 4-10. We publish 8-12 posts/month and distribute across every channel your buyers use.
Week 8-12+. We measure what's working, double down on winners, and build the compounding flywheel.
What We Cover
Rank for the exact queries your buyers use when they're evaluating tools — so your content reaches them before a competitor does. Topical authority built systematically, not by publishing volume alone.
Ranking for the queries that bring buyers, not browsers
We build search presence around commercial intent — not traffic volume. Every keyword maps to a buyer stage and a business outcome.
Stop publishing content that doesn't compound. A strategy that maps every piece to a buyer stage, a ranking target, and a pipeline metric — so your content investment builds equity, not a backlog of forgettable posts.
A content roadmap that builds compounding returns
Strategy before production. Every piece earns its place because it answers a specific buyer question at a specific stage — and we prove it before writing a word.
When a buyer asks ChatGPT, Perplexity, or Claude which tool solves their problem — your brand should be the recommendation. GEO (Generative Engine Optimisation) is the discipline that makes that happen. Most B2B content is structurally invisible to LLMs.
Getting cited by AI when buyers ask your category question
Search is splitting into two channels: Google and AI assistants. We build content that dominates both — structured so LLMs cite you when buyers ask for recommendations.
Buyers trust founders and practitioners more than brands. A consistent thought leadership presence on LinkedIn and in trade publications builds the kind of credibility that accelerates every sales conversation — and closes the gap between unknown and obvious choice.
A founder presence that shortens every sales cycle
The best content closes deals before your sales team opens a conversation. Thought leadership turns your expertise into an asset that works while you sleep.
Publishing is not distribution. Content that doesn't reach the right audience at the right time doesn't compound — it expires. A systematic repurposing and syndication engine turns one strong piece into ten touchpoints across every channel your buyers use.
Every piece reaching your buyers wherever they read
We build distribution systems, not one-off posts. One well-researched piece generates a week's worth of buyer touchpoints across every channel your audience uses.
Content without measurement is an expense you'll always struggle to defend. A proper attribution setup connects your rankings, traffic, and content touchpoints to pipeline — so your CEO sees content as a channel with CAC, not a cost centre with soft metrics.
Connecting content output to revenue — not just traffic
We build the dashboards that prove content ROI. Rankings, citations, attributed pipeline, and content CAC in one view — so you always know which work is moving the number.
The Content Readiness Assessment runs before any production starts. It checks five dimensions that determine whether your content can actually rank in search and get cited by AI — and flags what needs to be fixed first.
Is your existing content worth optimizing, or do we start fresh?
Which high-intent keywords are you missing entirely?
How fast are competitors publishing, and are they pulling ahead?
Are LLMs recommending you when buyers ask about your category?
Are you publishing into a void, or do you have distribution built?
Why this matters: We've seen companies spend $15K/month on content that ranks for nothing, gets cited by no one, and can't be attributed to a single deal. The Readiness Assessment catches this in week 1. If your foundation scores low, we fix that before scaling production.
Pricing
One-time · 2-3 weeks
Ongoing · 3-month minimum
Ongoing · 6-month minimum
If your organic traffic doesn't increase by at least 50% within 90 days, we continue working at no additional cost until it does.
Every blog post you publish today is still ranking 18 months from now. Every AI citation builds on the last. Every backlink makes the next one easier to earn. That's the content flywheel.
The companies building an SEO moat right now are publishing 10+ posts a month, ranking for category keywords, and getting cited when buyers ask ChatGPT "what's the best tool for X." Content compounds over time — which means early investment creates an advantage that gets harder to close. The earlier you start building both, the wider your lead becomes.
We’re not the right fit for every team. Here’s an honest breakdown.
| ProductQuant | Freelance Writers | Content Agency | In-House Team | |
|---|---|---|---|---|
| What you get | Full engine: strategy, writing, SEO, distribution, attribution | Blog posts (you manage everything else) | Content + basic SEO | Full control (if you can hire and retain) |
| SEO + GEO expertise | Built-in: technical SEO + AI citation optimization | Rarely | Basic on-page SEO | Need separate SEO hire ($80K-$120K) |
| Time to results | 30-60 days to first rankings | 3-6 months (if ever) | 2-4 months | 3-6 months (hiring + ramp) |
| Attribution | Content to SQL pipeline tracking | None | Traffic reports only | If you build it yourself |
| Cost (monthly) | $1.5K-$2.5K | $3K-$6K (writing only) | $8K-$15K | $25K-$40K (2-3 FTEs loaded) |
| AI citation strategy | Yes, active GEO optimization | No | No | Only if they know GEO |
Note: If you just need blog posts and have an SEO lead managing strategy, freelance writers are fine. If you want a full-service team long-term and can afford $300K+/year in salaries, build in-house. If you want a complete content engine with SEO, GEO, distribution, and attribution without managing 3 hires — that's us.
How many high-intent keywords does your category have? How many does your top competitor rank for? Content compounds — a post published today is still driving traffic in 18 months. A post not published today is 18 months of rankings someone else earns instead.
Ask ChatGPT or Perplexity: "What's the best [your category] tool?" If your name doesn't come back, that's pipeline going to competitors every time a buyer asks.
The SEO moat and AI citation advantage both compound. The earlier you start building, the wider your lead becomes — and the harder it gets for competitors to close.
90 days from now, you could be ranking for category keywords and getting cited by AI. Or you could still be planning. Your call.
Who This Is For
Not assurances we give when you ask — commitments we put in writing before we start.
If your organic traffic doesn't increase by at least 50% within 90 days, we continue working at no additional cost until it does.
At least 15 target keywords ranking in the top 10 within 90 days. If we miss, we keep optimizing at no charge until we hit it.
Your brand cited by at least 2 major LLMs (ChatGPT, Claude, Perplexity) for category-relevant queries within 6 months. Content + GEO tier only.
Full content-to-pipeline attribution live within 30 days. You'll know exactly which posts drive which leads. No more "we think content helps."
Common Questions
What We Build For You
Most agencies give you blog posts. We build every asset in your content marketing system — the LinkedIn content that earns attention, the lead magnets that capture emails, and the landing pages that turn subscribers into sales conversations.
10-slide native carousel that breaks down a complex framework into shareable content. Builds authority with every share and drives profile visits from your ICP.
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Story-driven short post built for reach. One insight, one narrative hook, written in the format that LinkedIn's algorithm rewards with organic distribution.
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Email-gated download page with a Resend-powered nurture sequence behind it. Visitors enter their email, get instant access, and receive a 5-email sequence that converts subscribers into booked calls.
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A scored assessment that qualifies leads while they use it. By the time they hit submit, they already understand the gap — and your service is the obvious next step.
Try it →90 days to rankings, AI citations, and attributed pipeline.